Greeting Card Design Essentials

in Greeting-card

Have you ever tried going to your local office supply store to look for the ideal greeting card only to find out that nothing comes close to how you want your card to look like? The pictures aren’t right and the message does not fit your intent. You are then compelled to just pick the nearest design that comes close to your desire.

You don’t really have to that. If nothing fits your need, don’t settle for anything close to what you exactly what. There is another way to get the greeting card printing you need. How? By doing it yourself. Why don’t you get creative and design your own greeting card. Put together designs that will help you communicate your message effectively to your target customers. Who know, you might even enjoy the task.

So, how do you go about designing your own greeting card?

First, you need to identify your target market. To whom will you be sending your card? Is it to new customers or to existing ones? Knowing who the recipients are will help you come up with the perfect design and message to incorporate in your card.

Second, you need to identify the purpose. Why are sending your cards? Is it to keep in touch, send a holiday greeting, or perhaps greet your customer on a special occasion in their life? The purpose will help you create the right design. If it is the holidays, you might want to create a festive and happy design.

Third, pick the right colors. Colors play an important role in communicating your message. Each color conveys a meaning. For instance, red signifies passion, excitement, and dignity while white represents purity, cleanliness, and creativity. Be sure to pick the color that best conveys the message you want to communicate to people.

Fourth, go for the right image. A simple picture can mean different things. If you want to give people the right idea or message, you need to pick the best one that conveys it. Don’t just pick a message you think is classy or catchy. You need to make sure the image is appropriate to your business.

Fifth, aim for uniqueness. The more unique your cards are the more people will be drawn to it. Come up with creative greeting card templates that will make sure people will pick your card first. Although there are free downloadable templates today, they won’t give you a unique look. If you can find a template that allows for customization, that would be better; otherwise, create your own design. You can also use the templates to get ideas and inspirations. That would make the design process much easier.

Finally, simple is beautiful. You don’t really have to create elaborate designs for your cards. Simple designs will do as long as it is able to communicate your message well.

Use your imagination and creativity to come up with the perfect greeting cards. This should not be a tough task to do. A professional graphic designer can help with the design if you don’t know how to create your own design. Just be sure to hire the right designer so you are assured that your cards are in good hands.

Have fun with your greeting cards. There lots of inspirations out there that will help you with your cards. This is the time to show your artistic side. Who knows? You can even come up with several designs for your artistic greeting cards.

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Colleen Davis has 59 articles online

Colleen Davis has been in the internet marketing industry for more than 5 years. She writes articles, press releases and blogs in printing and digital media.

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Greeting Card Design Essentials

This article was published on 2013/09/30